The Platform

The intelligence layer your existing data deserves

Cashmere transforms fragmented client records into a continuously updated, multi-dimensional intelligence layer — built on six core capabilities that compound value over time.

01 — Foundation

Data Normalization
& Cleaning

Automatically standardize formats, correct inconsistencies, and keep information current across your systems. What used to require constant manual cleanup now happens continuously — without a data engineering team. Cashmere normalizes contact data, job titles, company names, addresses, and identifiers across every source system you connect.

  • Standardize formats across all source systems
  • Detect and correct inconsistencies automatically
  • Continuous background updates — no manual triggers required
  • Handles structured and unstructured data formats
Diagram showing Cashmere's automated data normalization process standardizing records across multiple source systems
Diagram showing Cashmere's Universal ID resolving multiple fragmented records into a single golden customer record
02 — Identity Resolution

Universal ID &
Golden Record

One true identity for every customer. Cashmere reconciles fragmented records across all systems into a single, persistent Universal ID that eliminates duplicates and ensures every data point connects to the right person — across CRM, core banking, marketing, and back office.

  • Single persistent identifier per customer entity
  • Cross-system deduplication and reconciliation
  • Probabilistic and deterministic matching at scale
  • Audit trail for every identity resolution decision
03 — Enrichment

Complete Profiles &
Deep Context

Access personal, professional, and financial insights that previously took hours of manual research — asset ownership, income signals, career trajectory, board memberships, business ownership. Available in seconds for every contact in your database, continuously refreshed.

  • Asset ownership and wealth signal aggregation
  • Career history and professional network context
  • Business ownership and board affiliation detection
  • Income signals and financial life event tracking
Illustration of a fully enriched Cashmere client profile showing professional history, wealth signals, and financial context
Diagram showing real-time trigger event monitoring — job changes, home sales, funding rounds — with advisor alert workflows
04 — Real-Time Signals

Trigger Events:
Act First

Monitor significant life and professional changes in real-time and alert your teams to act at exactly the right moment — before competitors do. Job changes, home sales, funding rounds, M&A activity, retirement announcements, inheritance events, and more.

  • Real-time monitoring across thousands of event types
  • Configurable alerts per team, role, or client segment
  • Prioritized by relationship value and event significance
  • Integrated directly into CRM workflow and task queues
05 — Competitive Moat

Custom Models &
Proprietary Signals

Combine Cashmere's enrichment data with your proprietary signals — engagement history, product usage, relationship depth — to build predictive models and next-best-action recommendations uniquely tuned to your client base. This is where Cashmere's foundation becomes your competitive moat.

  • Blend external enrichment with internal behavioral data
  • Build propensity models for cross-sell and retention
  • LLM-powered reasoning over custom signal combinations
  • Models adapt dynamically to changing client behavior
Illustration of Cashmere's custom model builder combining enrichment signals with proprietary behavioral data
Diagram showing Cashmere's connectivity across CRM, data warehouse, wealth platform, and API delivery systems
06 — Connectivity

Integrations &
Connectivity

Cashmere connects to your existing technology stack via native integrations and a flexible API — so enriched intelligence flows to where your teams already work. No rip-and-replace. No new workflows to learn.

  • Native CRM integrations (Salesforce, Redtail, Wealthbox)
  • Data warehouse connectors (Snowflake, Databricks)
  • Wealth platform connections (Envestnet, Addepar)
  • REST API and webhook delivery for custom workflows
View all integrations →
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